Banners and Image Ads are here to stay! Are you advertising online with display ads? You should!
Anyone who has ever surfed the web has encountered display ads in some form. From static displays to animated pop ups, we all have come across this genre of marketing from time to time. They make a very integral part of our internet culture and can be found quite abundantly all over the world wide web.
With so many types of display ads out in full force, one might ask if such advertisement is any good. Little that they know, they just answered their own question.
Display Ads - Why They Work
There is no secret as to why display ads are so popular. Simply put - They work. And the reason behind their success can be attributed to one of the greatest innovations of the 21st century - The internet. The internet has single handedly revolutionized the way companies do business and display ads are just one of the many tools available to companies to promote themselves, their products and increase their market share. Using display ads as a tool and the internet as the information highway, companies are no longer restricted to a nine to five business day. Using display advertisements as a marketing strategy, companies are now working 24/7 which means they are essentially making money 24/7.
Increase in Sales
The entire concept of display advertisements was built up around sales. Provided that the company does its homework and targets the right audience and the right websites, display ads can literally become a company's cash crop. Targeting the right audience is key though. The idea is not simply put a banner on every web page in existence. The idea is to get to the right audience who would be inclined to purchasing your services or products.
Increase in Web Traffic
Provided that the company displays its ads to the correct customer pool, an increase in web traffic is only a formality. Display ads attract potential customer to the company's website giving the company the perfect opportunity to showcase its products and services. Web traffic and online sales go hand in hand and are mutually proportional.
Promote the Company
Aside from products and services, display ads provide companies the perfect opportunity to introduce themselves to potential clients. They serve as a stepping stone towards a lucrative and prosperous company-client relationship. Thanks in large to the internet, the client pool now is virtually limitless. The more people the company can reach out to, the more well known it will be.
Promote Products and Services
Display ads are all about selling. Whether it is a product or a particular service, the more people flock to a company's website, the more inclined they will be to browse through the products they are offering. Hence the more likely they are to make a purchase.
Arguably the number one reason why companies love display advertisements is that they no longer have to be at the right place at the right time. Using ads, they can be anywhere and everywhere at any given time and still reach customers and provide the services that are needed. It is this very feature that sets ads apart as a crowd favorite and leaves traditional advertisement in the dust.
Graphic Design Contest
Display Ads Spy - covering the world of online advertising with a focus on banner ads!
Internet giants keep finding new ways to make money from online advertising. For consumers, this means more and more new display ads. They're increasingly choosy about which advertised products or services to buy, so your brand has never been as important to your business.
Ads from poorly branded companies will simply be overlooked, while others gain plenty of profitable attention.
And changes in how ads are bought and sold means the flood of online display ads will be cresting before you know it.
On September 18, 2009, the New York Times featured an article describing Google's intention to introduce a new "ad exchange." Google's electronic version of a stock market will allow advertisers and publishers to fill in spots for display ads "on the fly."
The Times article said that Google's "new system, called the DoubleClick Ad Exchange, will greatly simplify the process of buying and selling display advertising, allowing many more publishers and advertisers to benefit from it.
"'The objective from the outset is to grow the display advertising pie for everybody,' said Neal Mohan, vice president for product management at Google."
Anyone trying to gain new business from Internet advertising will have trouble standing out in the inevitable flood of competitors' highly targeted ads. But as you know, the best way to stand out is to excel.
Build your ads around brands that really work. Competitors will tout their operational strengths and features in their ads. Your advertising will excel by conveying less tangible qualities that have been proven to drive sales--intangibles such as attitude, approach and goals. The intangibles that give a quality brand and ad the winning edge.
Luckily, quality branding is more available to small and medium businesses today. Get one in place today, so you can take advantage of all the pricing and exposure benefits of the new "ad exchange." Your business will grow more quickly if you begin thinking about how to communicate your business intangibles--your uniqueness, your brand--more clearly, concisely, and compellingly.
NYT article: (http://bit.ly/WaVCQ)
Carey C. Giudici has decades of experience as a business communicator, marketer and trainer. This award-winning journalist and poet now helps business owners create innovative marketing and content solutions that work. His warm, inclusive style as a marketing, branding and content coach makes growing your ROI easier than ever. Our first step: communicate what makes you unique in clear, concise and compelling messages that brand messages that fit in a Tweet or on a Wall. For more information, visit [http://www.yourmarketingmantra.com] or http://www.3wordstosuccess.wordpress.com.
© 2011 Display Ads Spy